Business Tools
ROI, profit margins, markup, CPM, CPC and breakeven analysis.
Make confident business decisions with clear numbers. Measure the return on any investment, understand the difference between margin and markup, price your ads with CPM and CPC, and find the sales volume that covers your costs with breakeven analysis.
All tools
ROI Calculator
Calculate return on investment as a percentage and in money.
Profit Margin Calculator
Calculate profit margin and markup from cost and revenue.
CPM Calculator
Calculate CPM, CPC and cost per impression for ads.
Breakeven Calculator
Find how many units you must sell to cover your costs.
4 tools · updated continuously
How these tools work
Make confident business decisions with clear numbers. Measure the return on any investment, understand the difference between margin and markup, price your ads with CPM and CPC, and find the sales volume that covers your costs with breakeven analysis. Every tool in this category publishes its formula, worked example and assumptions so you can verify the result yourself.
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. The same sale produces a lower margin than markup percentage.
What is a good CPM?
It varies widely by industry and platform. Compare your CPM against your industry average and focus on the effective cost per result rather than the raw CPM.
What does breakeven tell me?
The sales volume (or revenue) where total revenue exactly covers fixed plus variable costs. Below it you lose money; above it you make a profit.